If you are looking for a way to retain old customers and attract new ones, look no further as you have come to the right place! Here are 4 email marketing and online store ideas you could use right now!

It is proven that for every dollar invested, the email generates a return of $38 (this is an average number). It is 40 times more effective method for attracting new clients than Facebook and Twitter and other social media networks.

Besides its history of success, this type of marketing has been under the radar recently, however, in its new form which includes behavior-triggered messages and automated email sequences, email has become a very important part of many e-commerce software promotions and marketing campaigns.

In this article, we are going to share a few great email marketing and online store ideas you could use right now to maximize customer lifetime value:

  • Segment your email list – The simplest way to go about an email marketing campaign is the popular one-size-fits-all method. This is a pretty effective approach for one-off campaigns, however, in the long run, it can negatively affect the engagement with your audience. One well-known method to keep your audience interested in your business or in the products or services you are selling is through segmentation which is dividing customers based on certain information, for instance, who they are, what they are interested in, where they are located, and etc.
  • Convince them to make their first purchase – As a business owner, you surely want your new subscribers not only to visit your ecommerce site but also to make a purchase. Usually, in most cases, the factor that works best for persuading your subscribers is money, for instance, 10% price discount, free delivery, free store credit, and much more. We know that this may seem like a big investment, however, in the long term, we can ensure you that engaging new customers through such methods really pays off.
  • Retrieve abandoned carts – Even though abandoned carts are not a real problem in the offline world, they surely are in the ecommerce world. According to one research, more than 68% of the online shopping carts are abandoned. This is shocking, we know. As a business owner, you surely want to contact the people who don’t complete their order. There is an ideal method you can use. You can use behavior-triggered messages which can help you return your customers to your online store. Cart abandonment emails are quite popular among the online sellers. They are easy to implement and effective, especially if the reason why user left your online store is not related to dissatisfaction with the product but some other distraction happened at the moment.
  • Organize re-engagement campaigns – It is way cheaper to retain your current customers than to attract new ones. So, instead of focusing on attracting new customers, why not try to reactivate potential customers who have lost interest in your business or in the products/services you are selling. The best way to do it is to organize re-engagement campaigns. You need to find a suitable strategy to reach to these customers. Don’t send a regular offer, instead make it personalized, special, and ensure the subject line stands out from the other emails.

Email marketing is much more than just sending the same offer and content to every customer. Email marketing is about learning what your customers like, building relationships with them, and discovering what they respond to. If you want to take your online store to the next level, email marketing is the best way to do it.

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